Fundamentals of marketing
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Mc Graw Hill.
1987.
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| Edition: | 8ª ed. |
| Subjects: | |
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| Physical Description: | xx, 666 p. : il. xx, 666 p. : il. cuads. 24 cm. |
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| Bibliography: | Indice. |
| ISBN: | 0070609438 |