Stanton, W. J. (1996). Fundamentos de marketing. Mc Graw Hill.
Cita Chicago (17th ed.)Stanton, William J. Fundamentos De Marketing. Mc Graw Hill, 1996.
Cita MLA (9th ed.)Stanton, William J. Fundamentos De Marketing. Mc Graw Hill, 1996.
Atenció: Aquestes cites poden no estar 100% correctes.