Fundamentos de marketing
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| Main Author: | |
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| Format: | Book |
| Language: | Spanish |
| Published: |
Mc Graw Hill.
c1996.
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| Subjects: | |
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| Physical Description: | xxix, 888 p. : il. xxix, 888 p. : il. 24 cm. |
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| Bibliography: | Bibl., glosario, índice. |
| ISBN: | 9701008944 |