Kotler, P. (1988). Marketing management: Analysis, planning, implementation and control (6ª ed.). Prentice Hall.
Chicago Style (17th ed.) CitationKotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. 6ª ed. Prentice Hall, 1988.
MLA (9th ed.) CitationKotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. 6ª ed. Prentice Hall, 1988.
Warning: These citations may not always be 100% accurate.