Kotler, P. (1988). Marketing management: Analysis, planning, implementation and control (6ª ed.). Prentice Hall.
Chicago-viite (17. p.)Kotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. 6ª ed. Prentice Hall, 1988.
MLA-viite (9. p.)Kotler, Philip. Marketing Management: Analysis, Planning, Implementation and Control. 6ª ed. Prentice Hall, 1988.
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