Marketing management : analysis, planning, implementation and control
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Prentice Hall.
c1988.
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| Edition: | 6ª ed. |
| Subjects: | |
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| Physical Description: | xxi, 776 p. 22 cm. |
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| Bibliography: | Indice. |
| ISBN: | 013556107 |