APA (7th ed.) Citation

Kotler, P. (1996). Principles of marketing (3ª ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip. Principles of Marketing. 3ª ed. Prentice Hall, 1996.

MLA (9th ed.) Citation

Kotler, Philip. Principles of Marketing. 3ª ed. Prentice Hall, 1996.

Warning: These citations may not always be 100% accurate.