Cita APA (7th ed.)

Kotler, P. (1996). Principles of marketing (3ª ed.). Prentice Hall.

Cita Chicago (17th ed.)

Kotler, Philip. Principles of Marketing. 3ª ed. Prentice Hall, 1996.

Cita MLA (9th ed.)

Kotler, Philip. Principles of Marketing. 3ª ed. Prentice Hall, 1996.