Mercadotecnia de servicios
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Spanish |
| Published: |
Prentice Hall.
c1997.
|
| Edition: | 3ª ed. |
| Subjects: | |
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| 003 | CL-ChBUA | ||
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| 008 | 070301s1997 sp 000 0 spa | ||
| 040 | |a CL-ChBUA |c CL-ChBUA | ||
| 082 | 0 | 0 | |a 658.83 |
| 090 | |c 6562 |d 6562 | ||
| 100 | 1 | |a Lovelock, Christopher H. | |
| 245 | 1 | 0 | |a Mercadotecnia de servicios |
| 250 | |a 3ª ed. | ||
| 260 | |b Prentice Hall. |c c1997. | ||
| 300 | |a xiii, 661 p. |c 23 cm. | ||
| 504 | |a Indice. | ||
| 650 | 4 | |a COMERCIALIZACION - INVESTIGACION. | |
| 942 | |c LIB | ||
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| 999 | |c 6562 |d 6562 | ||