Schoell, W. F. (1988). Marketing: Contemporary concepts and practices (3ª ed.). Allyn and Bacon.
Chicago Style (17th ed.) CitationSchoell, William F. Marketing: Contemporary Concepts and Practices. 3ª ed. Allyn and Bacon, 1988.
MLA (9th ed.) CitationSchoell, William F. Marketing: Contemporary Concepts and Practices. 3ª ed. Allyn and Bacon, 1988.
Warning: These citations may not always be 100% accurate.