Mercadotecnia : conceptos y prácticas modernas
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| Main Author: | |
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| Format: | Book |
| Language: | Spanish |
| Published: |
Prentice Hall.
c1991.
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| Edition: | 3ª ed. |
| Subjects: | |
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| Physical Description: | xxv, 822 p. 25 cm. |
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| Bibliography: | Indice. |
| ISBN: | 0205105696 |