Gilson, C. (1980). Advertising: Concepts and strategies. Randon House Business.
Cita Chicago (17th ed.)Gilson, Christopher. Advertising: Concepts and Strategies. Randon House Business, 1980.
Cita MLA (9th ed.)Gilson, Christopher. Advertising: Concepts and Strategies. Randon House Business, 1980.
Atenció: Aquestes cites poden no estar 100% correctes.