APA (7th ed.) Citation

Gilson, C. (1980). Advertising: Concepts and strategies. Randon House Business.

Chicago Style (17th ed.) Citation

Gilson, Christopher. Advertising: Concepts and Strategies. Randon House Business, 1980.

MLA (9th ed.) Citation

Gilson, Christopher. Advertising: Concepts and Strategies. Randon House Business, 1980.

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