Gilson, C. (1980). Advertising: Concepts and strategies. Randon House Business.
Chicago Style (17. basım) AtıfGilson, Christopher. Advertising: Concepts and Strategies. Randon House Business, 1980.
MLA (9th ed.) AtıfGilson, Christopher. Advertising: Concepts and Strategies. Randon House Business, 1980.
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