Cita APA (7a ed.)

Moriarty, S. E. (1986). Creative advertising: Theory and practice. Prentice Hall.

Cita Chicago Style (17a ed.)

Moriarty, Sandra E. Creative Advertising: Theory and Practice. Prentice Hall, 1986.

Cita MLA (9a ed.)

Moriarty, Sandra E. Creative Advertising: Theory and Practice. Prentice Hall, 1986.