APA (7th ed.) Citation

Moriarty, S. E. (1986). Creative advertising: Theory and practice. Prentice Hall.

Chicago Style (17th ed.) Citation

Moriarty, Sandra E. Creative Advertising: Theory and Practice. Prentice Hall, 1986.

MLA (9th ed.) Citation

Moriarty, Sandra E. Creative Advertising: Theory and Practice. Prentice Hall, 1986.

Warning: These citations may not always be 100% accurate.