Moriarty, S. E. (1986). Creative advertising: Theory and practice. Prentice Hall.
Cita Chicago (17th ed.)Moriarty, Sandra E. Creative Advertising: Theory and Practice. Prentice Hall, 1986.
Cita MLA (9th ed.)Moriarty, Sandra E. Creative Advertising: Theory and Practice. Prentice Hall, 1986.
Atenció: Aquestes cites poden no estar 100% correctes.