Schultz, D. E. (1988). Strategic advertising campaigns (2ª ed.). NTC Business Books.
Cita Chicago (17th ed.)Schultz, Don E. Strategic Advertising Campaigns. 2ª ed. NTC Business Books, 1988.
Cita MLA (9th ed.)Schultz, Don E. Strategic Advertising Campaigns. 2ª ed. NTC Business Books, 1988.
Atenció: Aquestes cites poden no estar 100% correctes.