APA (7th ed.) Citation

Schultz, D. E. (1988). Strategic advertising campaigns (2ª ed.). NTC Business Books.

Chicago Style (17th ed.) Citation

Schultz, Don E. Strategic Advertising Campaigns. 2ª ed. NTC Business Books, 1988.

MLA (9th ed.) Citation

Schultz, Don E. Strategic Advertising Campaigns. 2ª ed. NTC Business Books, 1988.

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