APA (7th ed.) Citation

Bovée, C. L. (1986). Contemporary advertising (2ª ed.). Irwin.

Chicago Style (17th ed.) Citation

Bovée, Courtland L. Contemporary Advertising. 2ª ed. Irwin, 1986.

MLA (9th ed.) Citation

Bovée, Courtland L. Contemporary Advertising. 2ª ed. Irwin, 1986.

Warning: These citations may not always be 100% accurate.