Cita APA (7th ed.)

Bovée, C. L. (1986). Contemporary advertising (2ª ed.). Irwin.

Cita Chicago (17th ed.)

Bovée, Courtland L. Contemporary Advertising. 2ª ed. Irwin, 1986.

Cita MLA (9th ed.)

Bovée, Courtland L. Contemporary Advertising. 2ª ed. Irwin, 1986.