Cita APA

Bovée, C. L. (1986). Contemporary advertising (2ª ed.). Irwin.

Citación estilo Chicago

Bovée, Courtland L. Contemporary Advertising. 2ª ed. Irwin, 1986.

Cita MLA

Bovée, Courtland L. Contemporary Advertising. 2ª ed. Irwin, 1986.

Warning: These citations may not always be 100% accurate.