APA citiranje

Bovée, C. L. (1986). Contemporary advertising (2ª ed.). Irwin.

Chicago Style (17th ed.) Citation

Bovée, Courtland L. Contemporary Advertising. 2ª ed. Irwin, 1986.

MLA citiranje

Bovée, Courtland L. Contemporary Advertising. 2ª ed. Irwin, 1986.