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Contemporary advertising
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Contemporary advertising
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Bibliographic Details
Main Author:
Bovée, Courtland L.
Format:
Book
Language:
English
Published:
Irwin.
1986.
Edition:
2ª ed.
Subjects:
COMUNICACION DE LAS IDEAS.
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Physical Description:
xxvii, 629 p. : il. xxvii, 629 p. : il. 10 cm.
Bibliography:
Indice.
ISBN:
0256033021
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