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Bibliographic Details
Main Author:	O'Guinn, Thomas C.
Other Authors:	Allen, Chris T., Semenik, Richard
Format:	Book
Language:	Spanish
Published:	México D.F. Thomson. c1999.
Subjects:	PUBLICIDAD.
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Description
Physical Description:	623 p. 26 cm.
Bibliography:	Indice, apéndice, glosario, cuads., il.
ISBN:	9687529598