Publicidad y comunicación al servicio de la sociedad : marcas con propósitos y valores : la sostenibilidad como eje vertebrador de una estrategia social de éxito /
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| Other Authors: | |
| Format: | Electronic eBook |
| Language: | Spanish |
| Published: |
Madrid :
Dykinson, S.L.,
[2023]
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| Subjects: | |
| Online Access: | Digitalia Hispánica |
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| 020 | |a 9788411706148 |q eBook | ||
| 020 | |z 9788411704540 | ||
| 050 | 1 | 4 | |a HF5831 ebook |
| 245 | 0 | 0 | |a Publicidad y comunicación al servicio de la sociedad : |b marcas con propósitos y valores : la sostenibilidad como eje vertebrador de una estrategia social de éxito / |c María Teresa Pellicer Jordá (coordinadora) ; Uxía Arias [and 6 others]. |
| 264 | 1 | |a Madrid : |b Dykinson, S.L., |c [2023] | |
| 300 | |a 1 online resource : |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file |2 rdaft | ||
| 347 | |b PDF | ||
| 504 | |a Includes bibliographical references. | ||
| 588 | 0 | |a Online resource; title from PDF title page (Digitalia, viewed June 7, 2024) | |
| 650 | 0 | |a Advertising |x Moral and ethical aspects. | |
| 650 | 0 | |a Advertising |x Social aspects. | |
| 650 | 0 | |a Branding (Marketing) | |
| 700 | 1 | |a Pellicer Jordà, María Teresa, |e editor. | |
| 700 | 1 | |a Arias, Uxía, |e author. | |
| 791 | 2 | |a Digitalia (Firm), |e distributor. | |
| 793 | 0 | |g Digitalia eBook Collection: |a Dykinson Editorial | |
| 776 | 0 | 8 | |i Print version: |t Publicidad y comunicación al servicio de la sociedad. |d Madrid : Dykinson, S.L., [2023] |z 9788411704540 |
| 856 | 4 | 0 | |3 Digitalia Hispánica |u https://digitalia.unach.elogim.com/a/143856/ |
| 910 | |a Premium collection: 2024 | ||