Estrategias y técnicas de comunicación una visión integrada en el marketing /

Estrategias y técnicas de comunicación una visión integrada en el marketing /

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Bibliographic Details
Other Authors: Rodríguez Ardura, Inmaculada
Format: Electronic eBook
Language:Spanish
Published: Barcelona : Editorial UOC, 2007.
Edition:1. ed. en lengua castellana.
Series:Economía y empresa (Editorial UOC)
Manuales (Editorial UOC) ; 88
Digitalia eBook Collection: Universitat Oberta de Catalunya
Subjects:
Communication in marketing > Study and teaching (Higher) > Textbooks
Advertising > Study and teaching (Higher) > Textbooks
Marketing > Planning > Study and teaching (Higher) > Textbooks
Marketing > Study and teaching (Higher) > Textbooks
Electronic books.
Online Access:Digitalia Hispánica
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Description
Physical Description:1 online resource (344 p.)
Bibliography:Includes bibliographical references (p. 336-344).
ISBN:9788497885935 (electronic bk.)
Access:Access restricted to subscribing institutions.

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