Los modelos de planificación estratégica en la teoría de las relaciones públicas
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | Spanish |
| Published: |
Barcelona :
Editorial UOC,
2008.
|
| Edition: | 1. ed. en lengua castellana. |
| Series: | Comunicación (Editorial UOC)
Manuales (Editorial UOC) ; 100 Digitalia eBook Collection: Universitat Oberta de Catalunya |
| Subjects: | |
| Online Access: | Digitalia Hispánica |
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| 020 | |a 9788490295892 (electronic bk.) | ||
| 020 | |z 9788497885171 (pbk) | ||
| 020 | |z 8497885171 (pbk) | ||
| 040 | |a DGITA |b eng |e pn |c DGITA | ||
| 050 | 4 | |a HD59 ebook | |
| 100 | 1 | |a Matilla, Kathy. | |
| 245 | 1 | 4 | |a Los modelos de planificación estratégica en la teoría de las relaciones públicas |h [electronic resource] / |c Kathy Matilla ; prólogo de Albert Sáez Casas. |
| 250 | |a 1. ed. en lengua castellana. | ||
| 260 | |a Barcelona : |b Editorial UOC, |c 2008. |e (New York, NY. : |f Digitalia Inc, |g 2012). | ||
| 300 | |a 1 online resource (301 p.) : |b ill. | ||
| 490 | 1 | |a Manuales ; |v 100. |a Comunicación. | |
| 504 | |a Includes bibliographical references (p. 269-301). | ||
| 506 | |a Access restricted to subscribing institutions. | ||
| 650 | 0 | |a Public relations. | |
| 650 | 0 | |a Strategic planning. | |
| 650 | 0 | |a Communication. | |
| 650 | 0 | |a Political leadership | |
| 650 | 0 | |a Advertising, Political | |
| 655 | 0 | |a Electronic books. | |
| 700 | 1 | |a Sáez Casas, Albert. | |
| 791 | 2 | |a Digitalia (Firm), |e distributor. | |
| 830 | 0 | |a Comunicación (Editorial UOC) | |
| 830 | 0 | |a Manuales (Editorial UOC) ; |v 100 | |
| 830 | 0 | |a Digitalia eBook Collection: Universitat Oberta de Catalunya | |
| 856 | 4 | 0 | |3 Digitalia Hispánica |u https://digitalia.unach.elogim.com/a/20413/ |