Principios y estrategias de marketing

Principios y estrategias de marketing

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Bibliographic Details
Other Authors: Rodríguez Ardura, Inmaculada, Ammetller Montes, Gisela, López Prieto, Óscar, Maraver Tarifa, Guillermo
Format: Electronic eBook
Language:Spanish
Published: Barcelona : Editorial UOC, 2006.
Edition:1. ed. en lengua castellana.
Series:Economía y empresa (Editorial UOC)
Manuales (Editorial UOC) ; 67
Digitalia eBook Collection: Universitat Oberta de Catalunya
Subjects:
Marketing > Management.
Electronic books.
Online Access:Digitalia Hispánica
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Description
Physical Description:1 online resource (460 p.) : ill.
Bibliography:Includes bibliographical references (p. 437-446).
ISBN:9788490293621 (electronic bk.)
Access:Access restricted to subscribing institutions.

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