Instrumentos de marketing : decisiones sobre producto, precio, distribución, comunicación y marketing directo /
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | Spanish |
| Published: |
Barcelona :
Universitat Oberta de Catalunya,
2010.
|
| Edition: | Primera edición en lengua castellana. |
| Series: | Economía y empresa (Editorial UOC)
Manuales (Editorial UOC) ; 168 |
| Subjects: | |
| Online Access: | Digitalia Hispánica |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000nam a2200000Ii 4500 | ||
|---|---|---|---|
| 001 | DIGEDIUOC161 | ||
| 003 | NyNyDIG | ||
| 008 | 140801s2010 sp a ob 000 0 spa d | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 020 | |a 9788490290767 (electronic book) | ||
| 020 | |z 8497888960 (pbk) | ||
| 020 | |z 9788497888967 (pbk) | ||
| 040 | |a DGITA |b eng |e rda |e pn |c DGITA | ||
| 050 | 1 | 4 | |a HF5415.13 ebook |
| 100 | 1 | |a Baena Graciá, Verónica, |e author. | |
| 245 | 1 | 0 | |a Instrumentos de marketing : |b decisiones sobre producto, precio, distribución, comunicación y marketing directo / |c Verónica Baena Graciá, María de Fátima Moreno Sánchez. |
| 250 | |a Primera edición en lengua castellana. | ||
| 264 | 1 | |a Barcelona : |b Universitat Oberta de Catalunya, |c 2010. | |
| 300 | |a 1 online resource (231 pages) : |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Manuales ; |v 168. |a Economía y empresa | |
| 504 | |a Includes bibliographical references (pages 227-231). | ||
| 588 | |a Description based on online resource; title from PDF title page (Digitalia, viewed August 10, 2014) | ||
| 650 | 0 | |a Consumer behavior. | |
| 655 | 0 | |a Electronic books. | |
| 700 | 1 | |a Moreno Sánchez, María de Fátima, |e author. | |
| 791 | 2 | |a Digitalia (Firm), |e distributor. | |
| 793 | 0 | |g Digitalia eBook Collection: |a Universitat Oberta de Catalunya. | |
| 776 | 0 | 8 | |i Print version: |a Baena Graciá, Verónica. |t Instrumentos de marketing : decisiones sobre producto, precio, distribución, comunicación y marketing directo. |d Barcelona : Universitat Oberta de Catalunya, 2010. |z 9788497888967 |
| 830 | 0 | |a Economía y empresa (Editorial UOC) | |
| 830 | 0 | |a Manuales (Editorial UOC) ; |v 168 | |
| 856 | 4 | 0 | |3 Digitalia Hispánica |u https://digitalia.unach.elogim.com/a/20218/ |