Yo reinaré : el Divino Niño en la comunicación publicitaria /

Yo reinaré : el Divino Niño en la comunicación publicitaria /

Diğer sürümleri göster (1)

The popular devotion to the Divino Niño (Divine Child) began in Bogotá, Colombia in the 1920's. The Christian icon has the legend the words "Yo Reinaré" (I will reign) at the base of the statue. The present research work studies the cases in which the image is commercially used in...

Ful tanımlama

Kaydedildi:
Detaylı Bibliyografya
Asıl Yazarlar: Arango Lozano, Carlos Andrés (Yazar), Sojo Gómez, Jairo Roberto (Yazar)
Materyal Türü: Elektronik Ekitap
Dil:İspanyolca
Baskı/Yayın Bilgisi: [Bogotá] : Editorial UTADEO, [2018]
Konular:
Commercial art > Colombia.
Jesus Christ > In art.
Religion in advertising > Colombia.
Symbolism in advertising > Colombia.
Popular culture > Colombia > Religious aspects.
Jesus Christ > Cult > Colombia.
Colombia > Religious life and customs.
Electronic books.
Online Erişim:Digitalia Hispánica
Etiketler: Etiketle
Etiket eklenmemiş, İlk siz ekleyin!
Diğer Bilgiler
Özet:The popular devotion to the Divino Niño (Divine Child) began in Bogotá, Colombia in the 1920's. The Christian icon has the legend the words "Yo Reinaré" (I will reign) at the base of the statue. The present research work studies the cases in which the image is commercially used in items such as toys, backpacks, watches, caps and the corporate identity of some commercial establishments. "The present book exposes the different uses of the image of the Divino Niño (Divine Child) as a graphic resource in advertising, generally associated with the popular and everyday and also deals with how it has become in our days an almost habitual phenomenon in the streets of Bogotá, an evidence of the extraordinary strength it has gainedʺ (HKB Translation)--Pages 19-20.
Fiziksel Özellikler:1 online resource : color illustrations.
Bibliyografya:Includes bibliographical references.

Benzer Materyaller