Yo reinaré : el Divino Niño en la comunicación publicitaria /
The popular devotion to the Divino Niño (Divine Child) began in Bogotá, Colombia in the 1920's. The Christian icon has the legend the words "Yo Reinaré" (I will reign) at the base of the statue. The present research work studies the cases in which the image is commercially used in...
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| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | Spanish |
| Published: |
[Bogotá] :
Editorial UTADEO,
[2018]
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| Subjects: | |
| Online Access: | Digitalia Hispánica |
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| 008 | 191101s2018 ck a ob 000 0 spa d | ||
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| 007 | cr ||||||||||| | ||
| 035 | |a (OCoLC)1087514528 | ||
| 040 | |a DGITA |b eng |e rda |e pn |c DGITA | ||
| 020 | |z 9789587252309 | ||
| 020 | |z 9587252306 | ||
| 043 | |a s-ck--- | ||
| 050 | 1 | 4 | |a NC998.6.C7 ebook |
| 082 | 0 | 4 | |a 741.609861 |
| 100 | 1 | |a Arango Lozano, Carlos Andrés, |e author. | |
| 245 | 1 | 0 | |a Yo reinaré : |b el Divino Niño en la comunicación publicitaria / |c Carlos Andrés Arango Lozano, Jairo Roberto Sojo Gómez. |
| 246 | 3 | 0 | |a Divino Niño en la comunicación publicitaria |
| 264 | 1 | |a [Bogotá] : |b Editorial UTADEO, |c [2018] | |
| 300 | |a 1 online resource : |b color illustrations. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 336 | |a still image |b sti |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file |2 rdaft | ||
| 347 | |b PDF | ||
| 504 | |a Includes bibliographical references. | ||
| 520 | 8 | |a The popular devotion to the Divino Niño (Divine Child) began in Bogotá, Colombia in the 1920's. The Christian icon has the legend the words "Yo Reinaré" (I will reign) at the base of the statue. The present research work studies the cases in which the image is commercially used in items such as toys, backpacks, watches, caps and the corporate identity of some commercial establishments. "The present book exposes the different uses of the image of the Divino Niño (Divine Child) as a graphic resource in advertising, generally associated with the popular and everyday and also deals with how it has become in our days an almost habitual phenomenon in the streets of Bogotá, an evidence of the extraordinary strength it has gainedʺ (HKB Translation)--Pages 19-20. | |
| 588 | 0 | |a Online resource; title from PDF title page (Digitalia, viewed November 7, 2019) | |
| 650 | 0 | |a Commercial art |z Colombia. | |
| 600 | 0 | 0 | |a Jesus Christ |x In art. |
| 650 | 0 | |a Religion in advertising |z Colombia. | |
| 650 | 0 | |a Symbolism in advertising |z Colombia. | |
| 650 | 0 | |a Popular culture |z Colombia |x Religious aspects. | |
| 600 | 0 | 0 | |a Jesus Christ |x Cult |z Colombia. |
| 651 | 0 | |a Colombia |x Religious life and customs. | |
| 655 | 0 | |a Electronic books. | |
| 700 | 1 | |a Sojo Gómez, Jairo Roberto, |e author. | |
| 791 | 2 | |a Digitalia (Firm), |e distributor. | |
| 793 | 0 | |g Digitalia eBook Collection: |a Editorial Universidad de Bogotá Jorge Tadeo Lozano | |
| 776 | 0 | 8 | |i Print version: |a Arango Lozano, Carlos Andrés. |t Yo reinaré. |d Bogotá : Editorial UTADEO, Universidad de Bogotá Jorge Tadeo Lozano, [2018] |z 9789587252309 |w (OCoLC)1039256070 |
| 856 | 4 | 0 | |3 Digitalia Hispánica |u https://digitalia.unach.elogim.com/a/59219/ |
| 910 | |a Premium Collection: 2019 | ||