Yo reinaré : el Divino Niño en la comunicación publicitaria /

Yo reinaré : el Divino Niño en la comunicación publicitaria /

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The popular devotion to the Divino Niño (Divine Child) began in Bogotá, Colombia in the 1920's. The Christian icon has the legend the words "Yo Reinaré" (I will reign) at the base of the statue. The present research work studies the cases in which the image is commercially used in...

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Bibliographic Details
Main Authors: Arango Lozano, Carlos Andrés (Author), Sojo Gómez, Jairo Roberto (Author)
Format: Electronic eBook
Language:Spanish
Published: [Bogotá] : Editorial UTADEO, [2018]
Subjects:
Commercial art > Colombia.
Jesus Christ > In art.
Religion in advertising > Colombia.
Symbolism in advertising > Colombia.
Popular culture > Colombia > Religious aspects.
Jesus Christ > Cult > Colombia.
Colombia > Religious life and customs.
Electronic books.
Online Access:Digitalia Hispánica
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Digitalia Hispánica

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