The multimodal analysis of television commercials /
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| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
València :
Publicacions de la Universitat de València,
[2013]
|
| Edition: | Edición digital. |
| Series: | English in the world series ;
8. |
| Subjects: | |
| Online Access: | Digitalia Hispánica |
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| 020 | |a 9788437092119 |q eBook |q ePub | ||
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| 050 | 1 | 4 | |a HF6146.T42 ebook |
| 245 | 0 | 4 | |a The multimodal analysis of television commercials / |c Barry Pennock-Speck, María Milagros del Saz-Rubio, editores. |
| 250 | |a Edición digital. | ||
| 264 | 1 | |a València : |b Publicacions de la Universitat de València, |c [2013] | |
| 264 | 4 | |c ©2013 | |
| 300 | |a 1 online resource : |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a English in the world series ; |v 8 | |
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Tv3 and the construction of a model of television advertising in Catalan / Germán Llorca-Abad -- Multimodal cueing of strategic irony / Lars Pynt Andersen -- How advertisers use sound and music to communicate specific ideas, attitudes and identities: a multimodal critical discourse approach / Gwen Bouvier, David Machin -- Multimodal narrativity in TV ads / María Ángeles Martínez Martínez, Blanca Kraljevic Mujic, Laura Hidalgo-Downing -- ‘Above all’: The myth of ‘dreams’ as advertising tool / Kay L. O’Halloran, Sabine Tan, Marissa K. L. E -- ‘Hello Sunshine’ – A multimodal analysis of a Volkswagen television commercial / Sabine Wahl -- Is this the Italy we like? Multimodal argumentation in a Fiat Panda TV commercial / Andrea Rocci, Sabrina Mazzali-Lurati, Chiara Pollaroli -- Slogans in Spanish television commercials in three countries: a characterization of form, function and message / Karol J. Hardin. | |
| 588 | 0 | |a Online resource; title from ePub title page (Digitalia, viewed July 8, 2015) | |
| 650 | 0 | |a Television advertising. | |
| 650 | 0 | |a Discourse analysis |x Social aspects. | |
| 650 | 0 | |a Advertising |x Language. | |
| 650 | 0 | |a Television in propaganda. | |
| 655 | 0 | |a Electronic books. | |
| 700 | 1 | |a Pennock-Speck, Barry, |e editor. | |
| 700 | 1 | |a Saz-Rubio, María Milagros del, |e editor. | |
| 791 | 2 | |a Digitalia (Firm), |e distributor. | |
| 793 | 0 | |g Digitalia eBook Collection: |a Universitat de València. | |
| 776 | 0 | 8 | |i Print version: |t Multimodal analysis of television commercials. |d València : Publicacions de la Universitat de València, [2013]. |z 9788437091457 |
| 830 | 0 | |a English in the world series ; |v 8. | |
| 856 | 4 | 0 | |3 Digitalia Hispánica |u https://digitalia.unach.elogim.com/a/34805/ |