The multimodal analysis of television commercials /
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| Outros Autores: | , |
|---|---|
| Formato: | Recurso Electrónico livro electrónico |
| Idioma: | inglês |
| Publicado em: |
València :
Publicacions de la Universitat de València,
[2013]
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| Edição: | Edición digital. |
| Colecção: | English in the world series ;
8. |
| Assuntos: | |
| Acesso em linha: | Digitalia Hispánica |
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Sumário:
- Tv3 and the construction of a model of television advertising in Catalan / Germán Llorca-Abad
- Multimodal cueing of strategic irony / Lars Pynt Andersen
- How advertisers use sound and music to communicate specific ideas, attitudes and identities: a multimodal critical discourse approach / Gwen Bouvier, David Machin
- Multimodal narrativity in TV ads / María Ángeles Martínez Martínez, Blanca Kraljevic Mujic, Laura Hidalgo-Downing
- ‘Above all’: The myth of ‘dreams’ as advertising tool / Kay L. O’Halloran, Sabine Tan, Marissa K. L. E
- ‘Hello Sunshine’ – A multimodal analysis of a Volkswagen television commercial / Sabine Wahl
- Is this the Italy we like? Multimodal argumentation in a Fiat Panda TV commercial / Andrea Rocci, Sabrina Mazzali-Lurati, Chiara Pollaroli
- Slogans in Spanish television commercials in three countries: a characterization of form, function and message / Karol J. Hardin.