Alertas para cuidar la reputación de tu marca : una selección de casos analizados por CONAR /

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Bibliographic Details
Main Authors:	Maguiña Pardo, Ricardo (Author), Arias Ureta, Piero (Author)
Format:	Electronic eBook
Language:	Spanish
Published:	Lima : Conar : Universidad Peruana de Ciencias Aplicadas, [2018]
Subjects:	Advertising > Brand name products. Branding (Marketing) Business ethics. Consumer preferences. Conselho Nacional de Auto-regulamentação Publicitária. Electronic books.
Online Access:	Digitalia Hispánica
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