Hacia un plan de mercadeo para unidades de información : guía metodológica /

Hacia un plan de mercadeo para unidades de información : guía metodológica /

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Bibliographic Details
Main Authors: Téllez Tolosa, Luis Roberto (Author), Vallejo Sierra, Ruth Elena (Author)
Format: Electronic eBook
Language:Spanish
Published: Bogotá D.C. : Universidad de la Salle, [2012]
Subjects:
Libraries > Marketing.
Information services > Marketing.
Library administration.
Information services > Management.
Electronic books.
Online Access:Digitalia Hispánica
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Description
Physical Description:1 online resource.
Bibliography:Includes bibliographical references.
ISBN:9789585136137
9585136139

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