Evolución del marketing hacia la gestión orientada al valor del cliente : revisión y análisis /

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Bibliographic Details
Main Author: Valenzuela Fernández, Leslier Maureen
Corporate Author: e-libro, Corp
Other Authors: García de Madariaga Miranda, Jesús, Blasco López, María Francisca
Format: Article
Language:Spanish
Published: Chillán (Colombia) : Red Theoria, 2006.
Subjects:
Online Access:https://elibro.unach.elogim.com/es/lc/unach/titulos/10944
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Description
Published:Vol. 15, No. 2(2006)-
Physical Description:1-9 p.
Publication Frequency:Semestral
ISSN:0717-196X