La equidad de marca "Brand Equity" una estrategia para crear y agregar valor
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| Format: | Article |
| Language: | Spanish |
| Published: |
Cali (Colombia) :
Universidad ICESI,
2000.
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| Subjects: | |
| Online Access: | https://elibro.unach.elogim.com/es/lc/unach/titulos/6222 |
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