APA (7th ed.) Citation

(2012). IE Business Cases. Beleza Natural: Coca-Cola of the Hair? Offering Self-Esteem to the Base of the Pyramid. Instituto de Empresa SL.

Chicago Style (17th ed.) Citation

IE Business Cases. Beleza Natural: Coca-Cola of the Hair? Offering Self-Esteem to the Base of the Pyramid. [S.l.]: Instituto de Empresa SL, 2012.

MLA (9th ed.) Citation

IE Business Cases. Beleza Natural: Coca-Cola of the Hair? Offering Self-Esteem to the Base of the Pyramid. Instituto de Empresa SL, 2012.