(2012). IE Business Cases. Beleza Natural: Coca-Cola of the Hair? Offering Self-Esteem to the Base of the Pyramid. Instituto de Empresa SL.
Chicago-referens (17:e uppl.)IE Business Cases. Beleza Natural: Coca-Cola of the Hair? Offering Self-Esteem to the Base of the Pyramid. [S.l.]: Instituto de Empresa SL, 2012.
MLA-referens (9:e uppl.)IE Business Cases. Beleza Natural: Coca-Cola of the Hair? Offering Self-Esteem to the Base of the Pyramid. Instituto de Empresa SL, 2012.
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