Creativity in public relations
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Philadelphia :
Kogan Page,
2007.
|
| Edition: | 3rd ed. |
| Series: | PR in practice series
|
| Subjects: | |
| Online Access: | Full text available from Career & Technical Education Database |
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| 050 | 0 | 0 | |a HD59 |b .G683 2007 |
| 082 | 0 | 0 | |a 659.2 |2 22 |
| 100 | 1 | |a Green, Andy, |d 1958- | |
| 245 | 1 | 0 | |a Creativity in public relations |h [electronic resource] / |c Andy Green. |
| 250 | |a 3rd ed. | ||
| 260 | |a Philadelphia : |b Kogan Page, |c 2007. | ||
| 440 | 0 | |a PR in practice series | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a A definition of 'creativity' -- Creativity: some myths debunked -- How you think in 'boxes' -- The creative process -- Green light thinking: creative techniques -- Green light thinking: brainstorming -- Creativity-the consultation tool -- Red light thinking: the evaluation of ideas -- Creativity is not just for photocalls -- Obstacles to creativity -- You are never more than 12 feet from an opportunity -- The 'creative diamond' -- The creative individual -- Creating a creative culture -- The ethics of creativity: lies, damned lies and impropaganda -- The future of creativity -- Award ceremony -- Interested in finding out more? | |
| 506 | |a License restrictions may limit access. | ||
| 650 | 0 | |a Public relations. | |
| 650 | 0 | |a Creative thinking. | |
| 650 | 0 | |a Creative ability in business. | |
| 655 | 0 | |a Electronic books. | |
| 856 | 4 | 0 | |z Full text available from Career & Technical Education Database |u https://wwwproquest.unach.elogim.com/intermediateredirectforezproxy |