Creativity in public relations
-д хадгалсан:
| Үндсэн зохиолч: | |
|---|---|
| Формат: | Цахим Цахим ном |
| Хэл сонгох: | англи |
| Хэвлэсэн: |
Philadelphia :
Kogan Page,
2007.
|
| Хэвлэл: | 3rd ed. |
| Цуврал: | PR in practice series
|
| Нөхцлүүд: | |
| Онлайн хандалт: | Full text available from Career & Technical Education Database |
| Шошгууд: |
Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
|
Агуулга:
- A definition of 'creativity'
- Creativity: some myths debunked
- How you think in 'boxes'
- The creative process
- Green light thinking: creative techniques
- Green light thinking: brainstorming
- Creativity-the consultation tool
- Red light thinking: the evaluation of ideas
- Creativity is not just for photocalls
- Obstacles to creativity
- You are never more than 12 feet from an opportunity
- The 'creative diamond'
- The creative individual
- Creating a creative culture
- The ethics of creativity: lies, damned lies and impropaganda
- The future of creativity
- Award ceremony
- Interested in finding out more?