Creativity in public relations
Сохранить в:
| Главный автор: | |
|---|---|
| Формат: | Электронный ресурс eКнига |
| Язык: | английский |
| Опубликовано: |
Philadelphia :
Kogan Page,
2007.
|
| Редактирование: | 3rd ed. |
| Серии: | PR in practice series
|
| Предметы: | |
| Online-ссылка: | Full text available from Career & Technical Education Database |
| Метки: |
Добавить метку
Нет меток, Требуется 1-ая метка записи!
|
Оглавление:
- A definition of 'creativity'
- Creativity: some myths debunked
- How you think in 'boxes'
- The creative process
- Green light thinking: creative techniques
- Green light thinking: brainstorming
- Creativity-the consultation tool
- Red light thinking: the evaluation of ideas
- Creativity is not just for photocalls
- Obstacles to creativity
- You are never more than 12 feet from an opportunity
- The 'creative diamond'
- The creative individual
- Creating a creative culture
- The ethics of creativity: lies, damned lies and impropaganda
- The future of creativity
- Award ceremony
- Interested in finding out more?