Creativity in public relations
Kaydedildi:
| Yazar: | |
|---|---|
| Materyal Türü: | Elektronik Ekitap |
| Dil: | İngilizce |
| Baskı/Yayın Bilgisi: |
Philadelphia :
Kogan Page,
2007.
|
| Edisyon: | 3rd ed. |
| Seri Bilgileri: | PR in practice series
|
| Konular: | |
| Online Erişim: | Full text available from Career & Technical Education Database |
| Etiketler: |
Etiketle
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İçindekiler:
- A definition of 'creativity'
- Creativity: some myths debunked
- How you think in 'boxes'
- The creative process
- Green light thinking: creative techniques
- Green light thinking: brainstorming
- Creativity-the consultation tool
- Red light thinking: the evaluation of ideas
- Creativity is not just for photocalls
- Obstacles to creativity
- You are never more than 12 feet from an opportunity
- The 'creative diamond'
- The creative individual
- Creating a creative culture
- The ethics of creativity: lies, damned lies and impropaganda
- The future of creativity
- Award ceremony
- Interested in finding out more?