Effective personal communication skills for public relations
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| Главный автор: | |
|---|---|
| Соавтор: | |
| Формат: | Электронный ресурс eКнига |
| Язык: | английский |
| Опубликовано: |
London ; Philadelphia :
Kogan Page,
2006.
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| Серии: | PR in practice series
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| Предметы: | |
| Online-ссылка: | Full text available from Career & Technical Education Database |
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| 050 | 0 | 0 | |a HD59 |b .G684 2006 |
| 100 | 1 | |a Green, Andy, |d 1958- | |
| 245 | 1 | 0 | |a Effective personal communication skills for public relations |h [electronic resource] / |c Andy Green. |
| 260 | |a London ; |a Philadelphia : |b Kogan Page, |c 2006. | ||
| 440 | 0 | |a PR in practice series | |
| 500 | |a "CIPR Chartered Institue of Public Relations." | ||
| 504 | |a Includes bibliographical references (p. 203-210) and index. | ||
| 505 | 0 | |a Your inner brand : who you are -- Your communications quotient : your thinking resources -- You and your interpersonal skills -- Creating messages, memes, and 'spinning' -- The message is the medium : making your communications brand-friendly -- Triggering your message to achieve change -- Adapting your message to your networks : word-of-mouth and word-of-click, your viral friends -- Your networks -- Managing your networking -- The power of context : managing the environment for your communications -- Bringing it all together. | |
| 506 | |a License restrictions may limit access. | ||
| 650 | 0 | |a Public relations. | |
| 650 | 0 | |a Communication. | |
| 650 | 0 | |a Influence (Psychology) | |
| 655 | 0 | |a Electronic books. | |
| 710 | 2 | |a Chartered Institute of Public Relations. | |
| 856 | 4 | 0 | |z Full text available from Career & Technical Education Database |u https://wwwproquest.unach.elogim.com/intermediateredirectforezproxy |