Effective personal communication skills for public relations
-д хадгалсан:
| Үндсэн зохиолч: | |
|---|---|
| Байгууллагын зохиогч: | |
| Формат: | Цахим Цахим ном |
| Хэл сонгох: | англи |
| Хэвлэсэн: |
London ; Philadelphia :
Kogan Page,
2006.
|
| Цуврал: | PR in practice series
|
| Нөхцлүүд: | |
| Онлайн хандалт: | Full text available from Career & Technical Education Database |
| Шошгууд: |
Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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Агуулга:
- Your inner brand : who you are
- Your communications quotient : your thinking resources
- You and your interpersonal skills
- Creating messages, memes, and 'spinning'
- The message is the medium : making your communications brand-friendly
- Triggering your message to achieve change
- Adapting your message to your networks : word-of-mouth and word-of-click, your viral friends
- Your networks
- Managing your networking
- The power of context : managing the environment for your communications
- Bringing it all together.