Effective personal communication skills for public relations
Tallennettuna:
| Päätekijä: | |
|---|---|
| Yhteisötekijä: | |
| Aineistotyyppi: | Elektroninen E-kirja |
| Kieli: | englanti |
| Julkaistu: |
London ; Philadelphia :
Kogan Page,
2006.
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| Sarja: | PR in practice series
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| Aiheet: | |
| Linkit: | Full text available from Career & Technical Education Database |
| Tagit: |
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Sisällysluettelo:
- Your inner brand : who you are
- Your communications quotient : your thinking resources
- You and your interpersonal skills
- Creating messages, memes, and 'spinning'
- The message is the medium : making your communications brand-friendly
- Triggering your message to achieve change
- Adapting your message to your networks : word-of-mouth and word-of-click, your viral friends
- Your networks
- Managing your networking
- The power of context : managing the environment for your communications
- Bringing it all together.