On Message Precision Communication for the Digital Age /
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
Kogan Page Limited,
2013.
|
| Edition: | 1st edition. |
| Subjects: | |
| Online Access: | Full text available from Career & Technical Education Database |
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| 050 | 0 | 0 | |a HF5718 |b .T456 2013 |
| 082 | 0 | 0 | |a 659.14/4 |2 23 |
| 100 | 1 | |a Theobald, Theo, |d 1957- | |
| 245 | 1 | 0 | |a On Message |h [electronic resource] : |b Precision Communication for the Digital Age / |c Theo Theobald. |
| 250 | |a 1st edition. | ||
| 260 | |a London : |b Kogan Page Limited, |c 2013. | ||
| 263 | |a 1303 | ||
| 505 | 0 | |a Acknowledgements -- Introduction -- The digital landscape -- How did we get here? -- This is new media -- Lessons from the past -- What are we up against? -- Guiding principles -- All about stickiness -- How to get stickier -- Thoughts about blogging -- Understanding customers -- Building a brand to deliver better messages -- Segmenting an audience -- Developing relevance via marketing and sales -- The nuts and bolts of better writing -- Gathering content -- Developing the message -- How to write better copy -- How to edit existing copy -- Advanced technique -- Crossing boundaries and going global -- Expanding creative horizons -- Storytelling -- Revision, consolidation and the way forward. | |
| 506 | |a License restrictions may limit access. | ||
| 650 | 0 | |a Business communication. | |
| 650 | 0 | |a Online social networks. | |
| 655 | 0 | |a Electronic books. | |
| 856 | 4 | 0 | |z Full text available from Career & Technical Education Database |u https://wwwproquest.unach.elogim.com/intermediateredirectforezproxy |