Auto brand building successful car brands for the future /

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Bibliographic Details
Main Author:	Parment, Anders, 1972-
Format:	Electronic eBook
Language:	English
Published:	London ; Philadelphia : Kogan Page Limited, 2014.
Subjects:	Automobiles > Marketing. Automobile industry and trade. Electronic books.
Online Access:	Full text available from Career & Technical Education Database
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100	1		\|a Parment, Anders, \|d 1972-
245	1	0	\|a Auto brand \|h [electronic resource] : \|b building successful car brands for the future / \|c Anders Parment.
260			\|a London ; \|a Philadelphia : \|b Kogan Page Limited, \|c 2014.
504			\|a Includes bibliographical references and index.
506			\|a License restrictions may limit access.
650		0	\|a Automobiles \|x Marketing.
650		0	\|a Automobile industry and trade.
655		0	\|a Electronic books.
856	4	0	\|z Full text available from Career & Technical Education Database \|u https://wwwproquest.unach.elogim.com/intermediateredirectforezproxy