The best digital marketing campaigns in the world II

The best digital marketing campaigns in the world II

"With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than print advertising in the US. Social network advertising spending is expected to increase to a staggering $9.8 billion by 2016 in a bid to attract today's media-savvy consume...

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Détails bibliographiques
Auteur principal: Ryan, Damian
Format: Électronique eBook
Langue:anglais
Publié: London ; Philadelphia : Kogan Page, 2014.
Édition:Second edition]
Sujets:
Internet marketing > Case studies.
Advertising campaigns > Case studies.
Social media.
Marketing > Management.
BUSINESS & ECONOMICS / Marketing / General.
BUSINESS & ECONOMICS / E-Commerce / Internet Marketing.
BUSINESS & ECONOMICS / Advertising & Promotion.
Electronic books.
Accès en ligne:Full text available from Career & Technical Education Database
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