The impact of aesthetics package design elements on consumer purchase decisions , a case of locally produced dairy products in southern Zimbabwe
El objetivo de este estudio es examinar el impacto de los elementos estťicos de diseǫ de empaque sobre las decisiones de compra de los consumidores de productos lc̀teos haciendo ňfasis particular en las siguientes variables: colores del empaque, material, instrucciones y tipografa̕. Se adopt ̤una...
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| Diğer Yazarlar: | , , |
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| Materyal Türü: | Kitap |
| Dil: | İngilizce |
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| Online Erişim: | The impact of aesthetics package design elements on consumer purchase decisions , a case of locally produced dairy products in southern Zimbabwe |
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